Lisa’s Note of the Day – The VLPFC

Neurosculpting Note of the Day: The VLPFC(ventro lateral perfrontal cortex) is our braking system, inhibiting distracting stimulus, behavior, muscles, and emotional response. When our brain is taxed and tired, the VLPFC is the first to get exhausted, making it even harder for us to inhibit. In a recent study neuroscientists gave one group of dieters […]
Lisa’s Note of the Day-False Memories

Did you know how easy it is to develop false memories? In fact, we are living in a time of false memory creation just like in George Orwell’s Animal Farm In the Journal of Consumer Research in a study done in Jan, 2011 by Rajagopal and Montgomery, these results came to light: three groups of people […]