Lisa’s Note of the Day – The VLPFC

A chocolate cake topped with mixed berries is on a plate. A slice is cut out and placed on a triangular server inscribed with "Lisa's Note of the Day: Happiness is a piece of cake." The focus is on the elegant server and delectable cake.

Neurosculpting Note of the Day: The VLPFC(ventro lateral perfrontal cortex) is our braking system, inhibiting distracting stimulus, behavior, muscles, and emotional response. When our brain is taxed and tired, the VLPFC is the first to get exhausted, making it even harder for us to inhibit. In a recent study neuroscientists gave one group of dieters […]

Lisa’s Note of the Day-False Memories

Close-up of popcorn boxes with red diagonal stripes and yellow text saying "POPCORN," stacked in a row to create a pattern. It's like Lisa's Note of the Day tucked into memory, vivid yet elusive. Below, the edge of a blue box with partial text "PEANUTS" peeks through.

Did you know how easy it is to develop false memories? In fact, we are living in a time of false memory creation just like in George Orwell’s Animal Farm   In the Journal of Consumer Research in a study done in Jan, 2011 by Rajagopal and Montgomery, these results came to light: three groups of people […]

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