The Thrill of Almost Winning

In a recent paper in “Neuropsychopharmacology” by neuroscientists at Oxford and Cambridge, their research noted that “almost wins” in gambling marked the same dopamine spike in the midbrain as actual wins. This may explain the addictive effect of vegas even for people who often lose. If an “almost win” can spike dopamine like that in gambling, where in YOUR life can you find your “almost wins”? Rather than beating yourself up for failure, where can you get excited about your almost success?

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